Recruitment
The Google team wanted a recruitment campaign that celebrated the individuality of every applicant. So we created a cast of unique characters and a visual language built around bold color, simple environments, and imperfect, relatable moments.
From concept to delivery, kindness and collaboration shaped a flexible system that could live across online banner ads, social posts, and recruitment communications. The result was a cohesive campaign that brought a more distinctive, character-led personality to Google’s recruitment messaging.
Recruitment
The Google team wanted a recruitment campaign that celebrated the individuality of every applicant. So we created a cast of unique characters and a visual language built around bold color, simple environments, and imperfect, relatable moments.
From concept to delivery, kindness and collaboration shaped a flexible system that could live across online banner ads, social posts, and recruitment communications. The result was a cohesive campaign that brought a more distinctive, character-led personality to Google’s recruitment messaging.
Recruitment
The Google team wanted a recruitment campaign that celebrated the individuality of every applicant. So we created a cast of unique characters and a visual language built around bold color, simple environments, and imperfect, relatable moments.
From concept to delivery, kindness and collaboration shaped a flexible system that could live across online banner ads, social posts, and recruitment communications. The result was a cohesive campaign that brought a more distinctive, character-led personality to Google’s recruitment messaging.
Styleframes
Styleframes
We listened to Google’s wish to create something human, imperfect but authentic by meeting applicants where they are. A confidence booster, this relatable, heart-warming video pairs a bold palette with simple scenes that celebrates each applicant and their unique abilities.
Styleframes
We listened to Google’s wish to create something human, imperfect but authentic by meeting applicants where they are. A confidence booster, this relatable, heart-warming video pairs a bold palette with simple scenes that celebrates each applicant and their unique abilities.
Credits
Credits
Credits
Client:
Creative:
Coat of Arms
Writer:
Clara Lehmann
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Art Director:
Aaron Ray
Design:
Aaron Ray, Nico Piccirilli, Peiqing Lu
Animation:
Chris Moberg, Federico Bressan,
Laura Büchert Schodt, Nico Piccirilli
Clean-up/Color:
Amélie Coquelet, Gabriel Antonio, Peiqing Lu
Ads Design:
Fred Detering, Nico Piccirilli, Peiqing Lu
Ads Animation:
Federico Bressan, Fred Detering
Music:
Jennifer Pague
Voiceover:
Cairo Person
Sound:
David Jaunai
Client:
Creative:
Coat of Arms
Writer:
Clara Lehmann
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Art Director:
Aaron Ray
Design:
Aaron Ray, Nico Piccirilli, Peiqing Lu
Animation:
Chris Moberg, Federico Bressan,
Laura Büchert Schodt, Nico Piccirilli
Clean-up/Color:
Amélie Coquelet, Gabriel Antonio, Peiqing Lu
Ads Design:
Fred Detering, Nico Piccirilli, Peiqing Lu
Ads Animation:
Federico Bressan, Fred Detering
Music:
Jennifer Pague
Voiceover:
Cairo Person
Sound:
David Jaunai
