Smog-Reducing Shingles
Malarkey Roofing
Malarkey came to us with a deceptively difficult challenge: explain how their smog-reducing shingles work while making the science and product benefit feel approachable.
The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.
Smog-Reducing Shingles
Malarkey Roofing
Malarkey came to us with a deceptively difficult challenge: explain how their smog-reducing shingles work while making the science and product benefit feel approachable.
The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.
Smog-Reducing Shingles
Malarkey Roofing
Malarkey came to us with a deceptively difficult challenge: explain how their smog-reducing shingles work while making the science and product benefit feel approachable.
The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.
Style Development
Style
Development
Before animating the film, we explored a range of visual directions to find the right balance between science, storytelling, and personality. These are some of the directions we developed along the way.
Style Development
Before animating the film, we explored a range of visual directions to find the right balance between science, storytelling, and personality. These are some of the directions we developed along the way.
Credits
Credits
Credits
Client:
Malarkey Roofing
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Design Director:
Ryan Butterworth
Associate Producers:
Grace Lawson & Catalina Ávila
Editor:
Jonathan Lacocque
Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori
3D Design, Illustration, & Animation:
Peiqing Lu
2D Animation:
Anna Taberko and Nico Piccirilli
Composer & Sound Mixer:
Jennifer Pague
Bryan Sheard
Client:
Malarkey Roofing
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Design Director:
Ryan Butterworth
Associate Producers:
Grace Lawson & Catalina Ávila
Editor:
Jonathan Lacocque
Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori
3D Design, Illustration, & Animation:
Peiqing Lu
2D Animation:
Anna Taberko and Nico Piccirilli
Composer & Sound Mixer:
Jennifer Pague
Bryan Sheard
