Global Displays: Inflatable Art
Salesforce
Lobbies are thresholds for the first breath before a meeting, a new job, or an unfamiliar day. For salesforce's global offices, from New York to Dublin to Sydney, we wanted to create something light to meet people in that moment. Something playful, tactile, and alive. Something to say, welcome. We're glad you're here.
Working with Salesforce, we designed a global animation system of drifting inflatables and character forms that slowly fill the space in celebration.
Global Displays: Inflatable Art
Salesforce
Lobbies are thresholds for the first breath before a meeting, a new job, or an unfamiliar day. For salesforce's global offices, from New York to Dublin to Sydney, we wanted to create something light to meet people in that moment. Something playful, tactile, and alive. Something to say, welcome. We're glad you're here.
Working with Salesforce, we designed a global animation system of drifting inflatables and character forms that slowly fill the space in celebration.
Global Displays: Inflatable Art
Salesforce
Lobbies are thresholds for the first breath before a meeting, a new job, or an unfamiliar day. For salesforce's global offices, from New York to Dublin to Sydney, we wanted to create something light to meet people in that moment. Something playful, tactile, and alive. Something to say, welcome. We're glad you're here.
Working with Salesforce, we designed a global animation system of drifting inflatables and character forms that slowly fill the space in celebration.
Behind the Shield
With open hearts and a lens focused on education,
we share these project files and details with you, our community, so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Case
study
Creative Brief
Creative
Brief
Harnessing the metaphor of inflatables, we sought to express energy and optimism in the scene. First, we explored conceptually by writing and curating references. In this research and creative development phase, we thought about how to make the balloons organically drift, stack, compress, and accumulate, progressively filling the space with a dynamic sense of motion.
Creative Brief
Harnessing the metaphor of inflatables, we sought to express energy and optimism in the scene. First, we explored conceptually by writing and curating references. In this research and creative development phase, we thought about how to make the balloons organically drift, stack, compress, and accumulate, progressively filling the space with a dynamic sense of motion.
Credits
Credits
Credits
Client:
Salesforce
Creative Director, Producer, & Editor:
Jonathan Lacocque
Illustrators & Designers:
Friedrich Detering, Peiqing Lu
Writer & Producer:
Clara Lehmann
Art Director:
Peiqing Lu
Juan Levinton, Marcus Gestré, Peiqing Lu, Piotr Klimek
Writer & Producer:
Clara Lehmann
Art Director:
Peiqing Lu
Juan Levinton, Marcus Gestré,
Client:
Salesforce
Creative Director, Producer, & Editor:
Jonathan Lacocque
Illustrators & Designers:
Friedrich Detering, Peiqing Lu
Writer & Producer:
Clara Lehmann
Art Director:
Peiqing Lu
Juan Levinton, Marcus Gestré, Peiqing Lu, Piotr Klimek
Global Displays: Bubbles
Salesforce
One of our farthest reaching projects to date includes some meditative bubbles for Salesforce's lobby screens across the world, including Atlanta, Chicago, Dublin, Hyderabad, New York, San Francisco, Sydney, Tokyo.
Delivering varying screen sizes and aspect ratios for sixteen lobby screens required over 35 days of rendering. Our team took this one head on.
Global Displays: Bubbles
Salesforce
One of our farthest reaching projects to date includes some meditative bubbles for Salesforce's lobby screens across the world, including Atlanta, Chicago, Dublin, Hyderabad, New York, San Francisco, Sydney, Tokyo.
Delivering varying screen sizes and aspect ratios for sixteen lobby screens required over 35 days of rendering. Our team took this one head on.
Global Displays: Bubbles
Salesforce
One of our farthest reaching projects to date includes some meditative bubbles for Salesforce's lobby screens across the world, including Atlanta, Chicago, Dublin, Hyderabad, New York, San Francisco, Sydney, Tokyo.
Delivering varying screen sizes and aspect ratios for sixteen lobby screens required over 35 days of rendering. Our team took this one head on.
Style Development
Style
Development
Experimenting with colors, environment, and bubble material, these styleframes explore varying approaches to a room full of bubbles. This was a favorite part of the project for us, playing with a variety of brand elements and bubble textures to see what works best.
We found that including architectural elements in the foreground helped viewers fully experience the depth of our environments, especially in the Salesforce East Tower, where we were able to push perspective. See the large image below.
Style Development
Experimenting with colors, environment, and bubble material, these styleframes explore varying approaches to a room full of bubbles. This was a favorite part of the project for us, playing with a variety of brand elements and bubble textures to see what works best.
We found that including architectural elements in the foreground helped viewers fully experience the depth of our environments, especially in the Salesforce East Tower, where we were able to push perspective. See the large image below.
Credits
Credits
Credits
Client:
Salesforce
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Design Director:
Ryan Butterworth
Art Director:
Amador Valenzuela
Designers:
Amador Valenzuela, David Reyes, Eduardo Lunkes, Mau Borba, Peiqing Lu, Ryan Butterworth
Amador Valenzuela, Eduardo Lunkes, Peiqing Lu, Ryan Butterworth
Lead Motion Designer:
David Reyes
Client:
Salesforce
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Design Director:
Ryan Butterworth
Art Director:
Amador Valenzuela
Designers:
Amador Valenzuela, David Reyes, Eduardo Lunkes, Mau Borba, Peiqing Lu, Ryan Butterworth
Amador Valenzuela, Eduardo Lunkes, Peiqing Lu, Ryan Butterworth
Lead Motion Designer:
David Reyes
Global Displays: Holiday
Salesforce
Working with Salesforce on another project for their large displays across global offices was a blast. This one came right in time for the holidays. There's talk of creating some of these 3D characters into bobble-heads or wooden keepsakes. Fingers crossed we get to share these with you in the future.
Global Displays: Holiday
Salesforce
Working with Salesforce on another project for their large displays across global offices was a blast. This one came right in time for the holidays. There's talk of creating some of these 3D characters into bobble-heads or wooden keepsakes. Fingers crossed we get to share these with you in the future.
Global Displays: Holiday
Salesforce
Working with Salesforce on another project for their large displays across global offices was a blast. This one came right in time for the holidays. There's talk of creating some of these 3D characters into bobble-heads or wooden keepsakes. Fingers crossed we get to share these with you in the future.
Process
With each client collaboration, the creative process gets more efficient. Jumping on another Salesforce project with our real estate friends was fun. Here is a peek at some of our work during the project.
Process
With each client collaboration, the creative process gets more efficient. Jumping on another Salesforce project with our real estate friends was fun. Here is a peek at some of our work during the project.
Credits
Credits
Credits
Client:
Salesforce
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Design Director:
Ryan Butterworth
Art Director:
Elena Chudoba
2D Designers & Illustrators:
Elena Chudoba, Megan Pelto, Peiqing Lu
Character Designers & Animators:
Jessica Herrera, Laura Sirvent, Peiqing Lu
Olive Welsh, Peiqing Lu, Ryan Butterworth
Lead Motion Designer:
David Reyes
Client:
Salesforce
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Associate Producer:
Grace Lawson
Design Director:
Ryan Butterworth
Art Director:
Elena Chudoba
2D Designers & Illustrators:
Elena Chudoba, Megan Pelto, Peiqing Lu
Character Designers & Animators:
Jessica Herrera, Laura Sirvent, Peiqing Lu
Olive Welsh, Peiqing Lu, Ryan Butterworth
Lead Motion Designer:
David Reyes
Behind the Shield
With open hearts and a lens focused on education, we share these project files and details with you, our community, so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Case
study
Behind the Shield
With open hearts and a lens focused on education, we share these project files and details with you, our community, so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Case
study