Estate Planning

Northwestern Mutual

Northwestern Mutual approached us to create a series of videos for their high net worth clients. With carte blanche, we enjoyed building a geometric language that would amplify messaging while telling a visual story that would engage viewers.

Estate Planning

Northwestern Mutual

Northwestern Mutual approached us to create a series of videos for their high net worth clients. With carte blanche, we enjoyed building a geometric language that would amplify messaging while telling a visual story that would engage viewers.

Estate Planning

Northwestern Mutual

Northwestern Mutual approached us to create a series of videos for their high net worth clients. With carte blanche, we enjoyed building a geometric language that would amplify messaging while telling a visual story that would engage viewers.

Style Exploration

Style

Exploration


As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.

Style Exploration


As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.

Credits

Credits

Credits

Client:

Northwestern Mutual

Creative Directors & Producers:

Clara Lehmann and Jonathan Lacocque

Design Director:

Ryan Butterworth


Associate Producer:

Grace Lawson


Designers:
Ahmet Ilstas, Peiqing Lu, and Ryan Butterworth


Additional Designer:
Nurullah Ozturk

Animators:
Kimathi Flavien, Mantas Graužinis, Peiqing Lu,

& Ryan Butterworth


Composer:
Matt Stanfield


Voiceover:
Thandi Murray

Sound Designer:
Jenna Coyle

Additional Initial Design Exploration:
Haewon Shin

Client:

Northwestern Mutual

Creative Directors & Producers:

Clara Lehmann and Jonathan Lacocque

Design Director:

Ryan Butterworth


Associate Producer:

Grace Lawson


Designers:
Ahmet Ilstas, Peiqing Lu, and Ryan Butterworth


Additional Designer:
Nurullah Ozturk

Animators:
Kimathi Flavien, Mantas Graužinis, Peiqing Lu,

& Ryan Butterworth


Composer:
Matt Stanfield


Voiceover:
Thandi Murray

Sound Designer:
Jenna Coyle

Additional Initial Design Exploration:
Haewon Shin

© 2025 Coat of Arms. All rights reserved.

© 2025 Coat of Arms. All rights reserved.

© 2025 Coat of Arms. All rights reserved.