Smog-Reducing Shingles
Malarkey Roofing
Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.
Smog-Reducing Shingles
Malarkey Roofing
Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.
Smog-Reducing Shingles
Malarkey Roofing
Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.



Styleframes
Style
Exploration
As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.
Styleframes
As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.











Credits
Credits
Credits
Client:
Northwestern Mutual
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Design Director:
Ryan Butterworth
Associate Producers:
Grace Lawson & Catalina Ávila
Editor:
Jonathan Lacocque
Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori
3D Design, Illustration, & Animation:
Peiqing Lu
2D Animation:
Anna Taberko and Nico Piccirilli
Composer & Sound Mixer:
Jennifer Pague
Bryan Sheard
Client:
Northwestern Mutual
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Design Director:
Ryan Butterworth
Associate Producers:
Grace Lawson & Catalina Ávila
Editor:
Jonathan Lacocque
Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori
3D Design, Illustration, & Animation:
Peiqing Lu
2D Animation:
Anna Taberko and Nico Piccirilli
Composer & Sound Mixer:
Jennifer Pague
Bryan Sheard

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