Smog-Reducing Shingles

Malarkey Roofing

Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.

Smog-Reducing Shingles

Malarkey Roofing

Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.

Smog-Reducing Shingles

Malarkey Roofing

Malarkey Roofing uses 3Ms smog-reducing technology on their shingles, and we got to make a video to help tell you all about it! The smog-reducing granules are activated by sunlight, and the video explains how they work. Maybe you’ll consider these shingles for your next roof. Thanks for helping make our air a little bit cleaner, Malarkey.

Styleframes

Style

Exploration


As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.

Styleframes


As the first video in a series, we spent extra time developing the overall tone and style for the campaign. Here you will find a variety of our early development work, many of which were adjusted or abandoned.

Credits

Credits

Credits

Client:

Northwestern Mutual

Creative Directors & Producers:

Clara Lehmann and Jonathan Lacocque

Design Director:

Ryan Butterworth


Associate Producers:

Grace Lawson & Catalina Ávila


Editor:

Jonathan Lacocque

Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori


3D Design, Illustration, & Animation:
Peiqing Lu


2D Animation:
Anna Taberko and Nico Piccirilli


Composer & Sound Mixer:

Jennifer Pague


Voiceover:
Bryan Sheard

Client:

Northwestern Mutual

Creative Directors & Producers:

Clara Lehmann and Jonathan Lacocque

Design Director:

Ryan Butterworth


Associate Producers:

Grace Lawson & Catalina Ávila


Editor:

Jonathan Lacocque

Art Direction & Design:
Claudio Araos Marincovic and Felipe Fiori


3D Design, Illustration, & Animation:
Peiqing Lu


2D Animation:
Anna Taberko and Nico Piccirilli


Composer & Sound Mixer:

Jennifer Pague


Voiceover:
Bryan Sheard

© 2025 Coat of Arms. All rights reserved.

© 2025 Coat of Arms. All rights reserved.

© 2025 Coat of Arms. All rights reserved.