For Salesforce’s Giving Tuesday campaign, the challenge was to turn a simple idea of giving back into something people would want to participate in and share. We developed a style that brings energy, optimism, and a little playfulness to the message, using quirky collage and playful motion to make the campaign feel inviting and human. The result is a piece that celebrates the act of giving while giving Salesforce a distinctive voice in a crowded moment of social-good messaging.