RockFlow
Flow Ai
Flow AI wanted to introduce a younger generation to investing through RockFlow, an app designed to make the experience more accessible and fun. Rather than follow the conventions of financial advertising, we leaned into the playful, game-inspired spirit of the product to build a world somewhere between retro arcade and futuristic gaming adventure.
A rockstar unicorn, a “corn-i-car,” floating rave bunnies, and a cast of strange characters take viewers on a colorful journey through the RockFlow universe, making investing feel less like a financial lesson and more like a fun experience. We love starting with the audience rather than the category, then building the visual language, characters, and stories that make a brand feel like it belongs exactly where it wants to go.
RockFlow
Flow Ai
Flow AI wanted to introduce a younger generation to investing through RockFlow, an app designed to make the experience more accessible and fun. Rather than follow the conventions of financial advertising, we leaned into the playful, game-inspired spirit of the product to build a world somewhere between retro arcade and futuristic gaming adventure.
A rockstar unicorn, a “corn-i-car,” floating rave bunnies, and a cast of strange characters take viewers on a colorful journey through the RockFlow universe, making investing feel less like a financial lesson and more like a fun experience. We love starting with the audience rather than the category, then building the visual language, characters, and stories that make a brand feel like it belongs exactly where it wants to go.
RockFlow
Flow Ai
Flow AI wanted to introduce a younger generation to investing through RockFlow, an app designed to make the experience more accessible and fun. Rather than follow the conventions of financial advertising, we leaned into the playful, game-inspired spirit of the product to build a world somewhere between retro arcade and futuristic gaming adventure.
A rockstar unicorn, a “corn-i-car,” floating rave bunnies, and a cast of strange characters take viewers on a colorful journey through the RockFlow universe, making investing feel less like a financial lesson and more like a fun experience. We love starting with the audience rather than the category, then building the visual language, characters, and stories that make a brand feel like it belongs exactly where it wants to go.
Lead With Audience
Lead With
Audience
RockFlow needed to feel playful and approachable without losing sight of the financial product. We pushed into retro arcade, contemporary game design, surreal characters, bold color, and unexpected textures to create a world that felt native to a younger audience—and far removed from traditional financial advertising. These early sketches and styleframes show how we found our way there.
RockFlow needed to feel playful and approachable without losing sight of the financial product. We pushed into retro arcade, contemporary game design, surreal characters, bold color, and unexpected textures to create a world that felt native to a younger audience—and far removed from traditional financial advertising. These early sketches and styleframes show how we found our way there.
Credits
Credits
Credits
Client:
RockFlow
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Writers:
Clara Lehmann & Rockflow
Editor:
Jonathan Lacocque
Grace Lawson
Designers & Illustrators:
Lillian Darmono, Peiqing Lu, Vrinda Zaveri
Animators:
Agris Čaurs, Federico Bressan, Friedrich Detering, Jeanette Nørgaard, Michelle Ku, Peiqing Lu, Ryan Butterworth
Voiceover:
Bryan Sheard
Composer:
Chris Bartels | Anthem Falls Music
Client:
RockFlow
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Writers:
Clara Lehmann & Rockflow
Editor:
Jonathan Lacocque
Grace Lawson
Designers & Illustrators:
Lillian Darmono, Peiqing Lu, Vrinda Zaveri
Animators:
Agris Čaurs, Federico Bressan, Friedrich Detering, Jeanette Nørgaard, Michelle Ku, Peiqing Lu, Ryan Butterworth
Voiceover:
Bryan Sheard
Composer:
Chris Bartels | Anthem Falls Music
