Graphics Toolkit
Salesforce
Salesforce came to us looking for a motion identity that could bring personality and energy to their content. Show opens, transitions, lower thirds, titles, and a mnemonic—all the moving parts of a visual toolkit, designed to work together as one cohesive system.
The challenge was finding a visual language that felt fresh and inviting while staying flexible enough to work across different applications. Through plenty of exploration and iteration, we landed on a toolkit that feels fun, welcoming, and refreshingly full of life. 🌿
Graphics Toolkit
Salesforce
Salesforce came to us looking for a motion identity that could bring personality and energy to their content. Show opens, transitions, lower thirds, titles, and a mnemonic—all the moving parts of a visual toolkit, designed to work together as one cohesive system.
The challenge was finding a visual language that felt fresh and inviting while staying flexible enough to work across different applications. Through plenty of exploration and iteration, we landed on a toolkit that feels fun, welcoming, and refreshingly full of life. 🌿
Graphics Toolkit
Salesforce
Salesforce came to us looking for a motion identity that could bring personality and energy to their content. Show opens, transitions, lower thirds, titles, and a mnemonic—all the moving parts of a visual toolkit, designed to work together as one cohesive system.
The challenge was finding a visual language that felt fresh and inviting while staying flexible enough to work across different applications. Through plenty of exploration and iteration, we landed on a toolkit that feels fun, welcoming, and refreshingly full of life. 🌿
The Full Package
The Full
Package
Working with the Salesforce team, we created a fully customizable library of assets and templates to further define the brand through motion. Our motion development was delivered in different color palettes and flavors for both the .com and .org branches of the company.
Working with the Salesforce team, we created a fully customizable library of assets and templates to further define the brand through motion. Our motion development was delivered in different color palettes and flavors for both the .com and .org branches of the company.
Trailblazers
Salesforce+
Trailblazers highlights exceptional individuals who overcome challenges in order to find success in their lives and work. The series aims to inspire others to find growth within the Salesforce ecosystem and to see the importance of community and mentorship within the Trailblazer community.
Trailblazers
Salesforce+
Trailblazers highlights exceptional individuals who overcome challenges in order to find success in their lives and work. The series aims to inspire others to find growth within the Salesforce ecosystem and to see the importance of community and mentorship within the Trailblazer community.
Trailblazers
Salesforce+
Trailblazers highlights exceptional individuals who overcome challenges in order to find success in their lives and work. The series aims to inspire others to find growth within the Salesforce ecosystem and to see the importance of community and mentorship within the Trailblazer community.
Stories
Salesforce+
Stories highlights innovative leaders working within the salesforce ecosystem. For this graphics exploration, we had the honor of working with the NAACP episode, where they leveraged storytelling and digital strategies to advocate for communities of color.
Stories
Salesforce+
Stories highlights innovative leaders working within the salesforce ecosystem. For this graphics exploration, we had the honor of working with the NAACP episode, where they leveraged storytelling and digital strategies to advocate for communities of color.
Stories
Salesforce+
Stories highlights innovative leaders working within the salesforce ecosystem. For this graphics exploration, we had the honor of working with the NAACP episode, where they leveraged storytelling and digital strategies to advocate for communities of color.
Mnemonic
Salesforce
To build a mnemonic that is both memorable and works within the branded toolkit, we animated shapes and foliage to represent collaboration, connection, and helpful technologies.
Mnemonic
Salesforce
To build a mnemonic that is both memorable and works within the branded toolkit, we animated shapes and foliage to represent collaboration, connection, and helpful technologies.
Mnemonic
Salesforce
To build a mnemonic that is both memorable and works within the branded toolkit, we animated shapes and foliage to represent collaboration, connection, and helpful technologies.
Credits
Credits
Credits
Client:
Salesforce
Creative Directors:
Clara Lehmann & Jonathan Lacocque
Design Director:
Ryan Butterworth
Yaniv Fridman
Associate Producer:
Grace Lawson
Design & Animation:
Friedrich Detering, Mantas Grauzinis, Peiqing Lu, Ryan Butterworth, Yaniv Fridman
Client:
Salesforce
Creative Directors:
Clara Lehmann & Jonathan Lacocque
Design Director:
Ryan Butterworth
Yaniv Fridman
Associate Producer:
Grace Lawson
Design & Animation:
Friedrich Detering, Mantas Grauzinis, Peiqing Lu, Ryan Butterworth, Yaniv Fridman
