StoryBots:

All Aboard

Netflix

How do you teach kids to read without making it feel like a lesson?


For Netflix’s Learn to Read with StoryBots, we created a series of music videos that turn phonics into playful, memorable worlds. Each song needed to feel unmistakably StoryBots while giving us room to explore a fresh visual style.


For “CH,” we imagined a colorful journey through mountains, crocodiles, chinchillas, trains, and a whole lot of joy. Working across illustration, design, and animation, we built a world that could make learning feel like play.

StoryBots:
All Aboard

Netflix

How do you teach kids to read without making it feel like a lesson?


For Netflix’s Learn to Read with StoryBots, we created a series of music videos that turn phonics into playful, memorable worlds. Each song needed to feel unmistakably StoryBots while giving us room to explore a fresh visual style.


For “CH,” we imagined a colorful journey through mountains, crocodiles, chinchillas, trains, and a whole lot of joy. Working across illustration, design, and animation, we built a world that could make learning feel like play.

StoryBots: All Aboard

Netflix

How do you teach kids to read without making it feel like a lesson?


For Netflix’s Learn to Read with StoryBots, we created a series of music videos that turn phonics into playful, memorable worlds. Each song needed to feel unmistakably StoryBots while giving us room to explore a fresh visual style.


For “CH,” we imagined a colorful journey through mountains, crocodiles, chinchillas, trains, and a whole lot of joy. Working across illustration, design, and animation, we built a world that could make learning feel like play.

Styleframes

Styleframes

One of the challenges of the series was giving each music video its own personality while keeping it connected to the larger StoryBots world. We explored a range of visual directions with artists Dominique Ramsey (Silent K), Aaron Ray (CH), and Whitney Lam & Peiqing Lu (ACK), ultimately developing a bright, graphic language filled with expressive characters, unexpected details, and playful movement.


The result is deliberately energetic and a little unpredictable—designed to hold a young viewer’s attention while reinforcing the sounds and words at the heart of the lesson.

Styleframes

One of the challenges of the series was giving each music video its own personality while keeping it connected to the larger StoryBots world. We explored a range of visual directions with artists Dominique Ramsey (Silent K), Aaron Ray (CH), and Whitney Lam & Peiqing Lu (ACK), ultimately developing a bright, graphic language filled with expressive characters, unexpected details, and playful movement.


The result is deliberately energetic and a little unpredictable—designed to hold a young viewer’s attention while reinforcing the sounds and words at the heart of the lesson.

Credits

Credits

Credits

Client:

StoryBots (Netflix)

Series Director:

Evan Spiridellis

Director:

Colin Lepper


Writer:
Scott Emmons


Producer:
Jason Wyatt


Composer, Musician, & Singer:
Gabe Sokoloff


Coordinator:
Adam Przybylski

Educational Advisor:
Nina Neulight


Creative:
Coat of Arms


Creative Directors:
Clara Lehmann & Jonathan Lacocque

Associate Producer:
Grace Lawson

Art Director (Design & Illustration):
Aaron Ray

Additional Style Exploration:
Whitney Lam

Animation:
Latham Arnott

Addtional Animation:
Phong Luong & Hieu Vu

Client:

StoryBots (Netflix)

Series Director:

Evan Spiridellis

Director:

Colin Lepper


Writer:
Scott Emmons


Producer:
Jason Wyatt


Composer, Musician, & Singer:
Gabe Sokoloff


Coordinator:
Adam Przybylski

Educational Advisor:
Nina Neulight


Creative:
Coat of Arms


Creative Directors:
Clara Lehmann & Jonathan Lacocque

Associate Producer:
Grace Lawson

Art Director (Design & Illustration):
Aaron Ray

Additional Style Exploration:
Whitney Lam

Animation:
Latham Arnott

Addtional Animation:
Phong Luong & Hieu Vu

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© 2026 Coat of Arms. All rights reserved.

Say

hello

© 2026 Coat of Arms. All rights reserved.

Say

hello

© 2026 Coat of Arms. All rights reserved.