Wallace Foundation
Universe Creative
How do you visualize the impact of a summer learning program?
Working with Universe Creative, we helped bring the Wallace Foundation’s message to life through a visual metaphor rooted in growth. The script compares the way children flourish with the way plants and crops grow—with the right care, time, and environment, both can thrive.
We built on that idea with a handcrafted visual language inspired by agriculture, creating a warm and tactile world that gives an abstract idea a tangible form. Through illustration, design, and animation, we turned the metaphor of growth into a story you can see.
Wallace Foundation
Universe Creative
How do you visualize the impact of a summer learning program?
Working with Universe Creative, we helped bring the Wallace Foundation’s message to life through a visual metaphor rooted in growth. The script compares the way children flourish with the way plants and crops grow—with the right care, time, and environment, both can thrive.
We built on that idea with a handcrafted visual language inspired by agriculture, creating a warm and tactile world that gives an abstract idea a tangible form. Through illustration, design, and animation, we turned the metaphor of growth into a story you can see.
Wallace Foundation
Universe Creative
How do you visualize the impact of a summer learning program?
Working with Universe Creative, we helped bring the Wallace Foundation’s message to life through a visual metaphor rooted in growth. The script compares the way children flourish with the way plants and crops grow—with the right care, time, and environment, both can thrive.
We built on that idea with a handcrafted visual language inspired by agriculture, creating a warm and tactile world that gives an abstract idea a tangible form. Through illustration, design, and animation, we turned the metaphor of growth into a story you can see.
A Visual Language
A Visual
Language
Universe Creative's script gave us the central idea: summer learning could be understood through the language of cultivation.
We took that metaphor and developed it into a visual system; Handcrafted textures, agricultural forms, growing plants, and environments that evolve as the story unfolds. The visual language allowed us to communicate something difficult to show literally: the gradual, cumulative impact of giving children meaningful opportunities to learn and grow outside the classroom.
A Visual Language
Universe Creative's script gave us the central idea: summer learning could be understood through the language of cultivation.
We took that metaphor and developed it into a visual system; Handcrafted textures, agricultural forms, growing plants, and environments that evolve as the story unfolds. The visual language allowed us to communicate something difficult to show literally: the gradual, cumulative impact of giving children meaningful opportunities to learn and grow outside the classroom.
Credits
Credits
Credits
Client:
Universe Creative
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Producer:
Grace Lawson
Art Director:
Elena Chudoba
Design Director:
Ryan Butterworth
Designers:
Elena Chudoba and David Reyes
Animators:
David Reyes and Peiqing Lu
Jonathan Lacocque
Client:
Universe Creative
Creative Directors & Producers:
Clara Lehmann and Jonathan Lacocque
Producer:
Grace Lawson
Art Director:
Elena Chudoba
Design Director:
Ryan Butterworth
Designers:
Elena Chudoba and David Reyes
Animators:
David Reyes and Peiqing Lu
Jonathan Lacocque
