Agent Astro
Salesforce Atlanta, Dublin,
Hyderabad
Salesforce approached us with a simple yet ambitious request: bring their brand to life in Salesforce lobbies around the world. So we created a flexible visual system of playful animations that adapt to each lobby screen size and region while staying true to the Salesforce brand.
The result was a unique, scalable global display system that brings a light, playful lobby welcome—full of movement, intrigue, and personality.
Enjoy our Salesforce-inspired Rube Goldberg machine.
Agent Astro
Salesforce Atlanta, Dublin,
Hyderabad
Salesforce approached us with a simple yet ambitious request: bring their brand to life in Salesforce lobbies around the world. So we created a flexible visual system of playful animations that adapt to each lobby screen size and region while staying true to the Salesforce brand.
The result was a unique, scalable global display system that brings a light, playful lobby welcome—full of movement, intrigue, and personality.
Enjoy our Salesforce-inspired Rube Goldberg machine.
Agent Astro
Salesforce Atlanta, Dublin,
Hyderabad
Salesforce approached us with a simple yet ambitious request: bring their brand to life in Salesforce lobbies around the world. So we created a flexible visual system of playful animations that adapt to each lobby screen size and region while staying true to the Salesforce brand.
The result was a unique, scalable global display system that brings a light, playful lobby welcome—full of movement, intrigue, and personality.
Enjoy our Salesforce-inspired Rube Goldberg machine.
Hero Location
Salesforce Tower
Salesforce Tower, located in San Francisco, acted as our hero location. We sketched, designed and animated here first to finalize all the physics and possible global adjustments needed to remain efficient and, like a good Rube Goldberg project, learn from our experiments at each stage.
Once Tower was approved we moved to other locations, applying what we learned to each new deliverable.
Hero Location
Salesforce Tower
Salesforce Tower, located in San Francisco, acted as our hero location. We sketched, designed and animated here first to finalize all the physics and possible global adjustments needed to remain efficient and, like a good Rube Goldberg project, learn from our experiments at each stage.
Once Tower was approved we moved to other locations, applying what we learned to each new deliverable.
Behind the Shield
With open hearts and a lens focused on education, we share these project files and details with you, our community, so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Behind the Shield
With open hearts and a lens focused on education, we share these project files and details with you, our community, so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Behind the Shield
With open hearts and a lens focused on education,
we share these project files and details with you, our community,
so that you may glean from them something inspirational.
Or tell us how we could have done it more efficiently! We hope our project files may help you in your pursuit of design, animation, and art; but we ask that you respect the artist in these files. In the brush strokes, in the layers of texture, and in each keyframe, sits a person who labored and agonized over their art. So, please use these for educational purposes and steal only the wisdom behind them not the content or ingredients.
Please. Thank you. And godspeed.
Rube Goldberg
Salesforce
Director's Cut
We loved collaborating with our friends at Salesforce to create this playful chain reaction of imagination and connection. We'd like to extend heartfelt thanks to our incredibly talented team for helping bring it to life.
This project was a joyful challenge in physics, design, and storytelling across so many unique screen sizes and locations.
Rube Goldberg
Salesforce
Director's Cut
We loved collaborating with our friends at Salesforce to create this playful chain reaction of imagination and connection. We'd like to extend heartfelt thanks to our incredibly talented team for helping bring it to life.
This project was a joyful challenge in physics, design, and storytelling across so many unique screen sizes and locations.
Rube Goldberg
Salesforce
Director's Cut
We loved collaborating with our friends at Salesforce to create this playful chain reaction of imagination and connection. We'd like to extend heartfelt thanks to our incredibly talented team for helping bring it to life.
This project was a joyful challenge in physics, design, and storytelling across so many unique screen sizes and locations.
Non-Branded
Salesforce Sydney
For two of the eleven locations the lobby screens have to showcase content that doesn't explicitly speak to Salesforce or it's brands. In order to accomplish that we adjusted icons, characters, and aspects of the environment.
Non-Branded
Salesforce Sydney
For two of the eleven locations the lobby screens have to showcase content that doesn't explicitly speak to Salesforce or it's brands. In order to accomplish that we adjusted icons, characters, and aspects of the environment.
Astro & Codey
Salesforce West
The San Francisco West location is one of the longest horizontal setups of all Lobby screens. It has three elevator cutouts and required we build an entirely new Rube Goldberg machine in the far left screen. It's fun to see everything moving and reacting across such a wide space.
Astro & Codey
Salesforce West
The San Francisco West location is one of the longest horizontal setups of all Lobby screens. It has three elevator cutouts and required we build an entirely new Rube Goldberg machine in the far left screen. It's fun to see everything moving and reacting across such a wide space.
Credits
Credits
Credits
Creative Director:
Jonathan Lacocque
Illustrator/Designer:
Aaron Ray, Friedrich Detering
3D Designers:
Emiko Inskeep, Josefina Llano, Edgar Ferrer, Peiqing Lu
Additional 3D Animation:
B. Rad, Brody Davis, Lenar Singatullov
Editor (Location & Director's Cut):
Jonathan Lacocque, Peiqing Lu
Music (Location Video):
"Cool Cats" by Family Kush via Artlist.io
Clara Lehmann
Character Designer/Modeler/Animator:
Peiqing Lu
3D Animators:
Emiko Inskeep, Edgar Ferrer, Peiqing Lu
2D Animators:
Friedrich Detering, Peiqing Lu
Sound Designer/Mixer (Director's Cut):
Jonathan Lacocque
Music (Director's Cut):
"Breaking Point" by Ian Post via Artlist.io
Creative Director:
Jonathan Lacocque
Illustrator/Designer:
Aaron Ray, Friedrich Detering
3D Designers:
Emiko Inskeep, Josefina Llano, Edgar Ferrer, Peiqing Lu
Additional 3D Animation:
B. Rad, Brody Davis, Lenar Singatullov
Editor (Location & Director's Cut):
Jonathan Lacocque, Peiqing Lu
Music (Location Video):
"Cool Cats" by Family Kush via Artlist.io
Clara Lehmann
Character Designer/Modeler/Animator:
Peiqing Lu
3D Animators:
Emiko Inskeep, Edgar Ferrer, Peiqing Lu
2D Animators:
Friedrich Detering, Peiqing Lu
Sound Designer/Mixer (Director's Cut):
Jonathan Lacocque
Music (Director's Cut):
"Breaking Point" by Ian Post via Artlist.io
